Erin Wilburn
Brand Manager @ OVME Aesthetics
- Role
- Brand Manager at OVME Aesthetics
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Erin Wilburn
Passionate Brand Manager with extensive experience in marketing strategy, project…
Experience
Brand Manager
May 2024 — Present · Atlanta, GA, US
Collaborate on the creation and execution of a comprehensive marketing calendar, identifying promotional opportunities aligned with cultural and industry trends to drive business growth across 29 studio locations in 14 states-Develop and implement Integrated Marketing Communications (IMC) strategies, ensuring seamless collaboration with Creative, Operations, Studios, and Growth teams to deliver impactful campaigns-Plan and execute localized field activation programs, building the OVME brand at a community level and acquiring new clients through tailored initiatives and special events-Optimize campaign launches through performance analysis, leveraging key insights to enhance creative strategies, refine future briefs, and establish best practices for sustained success-Own and manage project timelines, ensuring on-time execution of marketing initiatives in partnership with internal stakeholders and external collaborators-Establish efficient workflows and processes, addressing operational inefficiencies to streamline project execution and elevate overall quality-Synthesize complex marketing insights from competitive analysis, client behavior, and studio needs, identifying white space opportunities and crafting innovative solutions to meet business objectives.
Education
University of Minnesota
Bachelors, Strategic Communications
2016 — 2019
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