Erin White
Sr Vice President, Brand Strategy & Marketing @Buzzrx
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WORK HISTORY
Sr Vice President, Brand Strategy & Marketing @Buzzrx
New York, NY, US
Report to CMO and manage 4 direct reports, external agencies, and team of medical freelancers.• Launched content strategy, including SEO-optimized and medically reviewed blog content, leading to 1200% increase in traffic within one year (30% of website traffic).• Manage and grow nonprofit partnerships with Make-A-Wish, ASPCA, National Kidney Foundation, and Regional Food Banks through award-winning cause marketing programs program, “You Save, We Donate,” resulting in over $10 million donated to date.• Manage Phoenix Suns sponsorship to ensure success through social campaigns, ticket giveaways, PR opportunities, in-arena signage and branding, TV commercials, etc.• Launched \"The Morning Buzz\" franchise with ABC15 Arizona.• Provide monthly Sales materials for 300 Reps in the field, featuring seasonal topics, partnership updates, and top prescription discounts.• Develop compelling storytelling narratives for a variety of audiences to pitch media that ladder into overarching company goals. • Collaborate with and advise Executive Leadership team on thought leadership efforts and external communications.• Write quarterly reports on behalf of the CEO and monthly internal newsletters on behalf of the BuzzRx Board.
EDUCATION
New York University
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT ERIN WHITE
As a seasoned strategic storyteller and brand leader, I bring over 14 years of extensive experience adeptly managing Direct-to-Consumer (D2C) and Business-to-Business (B2B) integrated marketing and communications initiatives.At BuzzRx, a leading prescription discount card company, I have played a pivotal role in building the brand from its inception, contributing to saving cardholders over $2 billion on prescriptions and fostering partnerships with renowned nonprofits, such as Make-A-Wish®, ASPCA®, National Kidney Foundation, and Regional Food Banks.
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