Erin Chester Walter

About Erin Chester Walter

Strategic and growth-focused executive marketing leader with extensive experience in devising and executing strategic marketing initiatives to drive brand growth and increase market share. Track record of success in developing and implementing digital marketing strategies, overseeing brand identity development, and driving revenue growth through product launches and brand refreshes. Skilled in market research and analysis, social media management, and event planning. Effective mentor, with a talent for fostering collaboration across teams to achieve strategic objectives. Adept at leading high-performing teams, managing multi-channel campaigns, and leveraging data-driven insights to optimize marketing performance. Proven ability to build and maintain strong relationships with stakeholders, ensuring alignment with business goals and objectives.Specialties: Branding, brand strategy, brand development, brand content, beauty experience, defense/government experience, media, creator/influencer strategy and partnerships, new product development and launches, customer presentations, agency relationships, creative development, tradeshows, event marketing, marketing materials, project management, B2B and B2C.

Experience

1. Director of Marketing

   Gauss Management Research & Engineering (GMRE Inc.)

   Jul 2022 — Present

   Formulate brand guidelines to create a consistent brand voice, look, and feel. Develop all collateral, including brochures, one-sheeters. Partner with BD team to create customer-specific briefs and handle additional requests. Completed full brand refresh, including new logo, taglines, website, digital assets, and mission statement. Achieved organic growth of 150% within first six months by planning and creating all social media posts, focusing on LinkedIn. Managing all social media posts and strategy to continue ongoing organic growth. Increased retention rates from an average of 76% to 83% in one year by working closely with HR team on recruiting and retention efforts. Designed and launched internal newsletter and weekly tips emails with over 60% open rates. Won two of three contracts within the first year of realigning the proposal efforts and reviewing submissions by leading proposal team and supporting all creative efforts and content review while managing the brand and design team.

Education

• Northern Arizona University

  M.A, Vocational Education

  2005 — 2006

• Northern Arizona University-The W. A. Franke College of Business

  B.S., Management and Marketing

  2001 — 2005