Erin Sugarman

About Erin Sugarman

Erin is a communications expert, writer, and digital strategist who creates tangible…

Experience

1. Marketing Communications Specialist

   lululemon

   Sep 2023 — Present

   Responsible for developing and executing communication strategies that align with the brand’s identity and support its business goals, working cross-functionally to ensure consistent, engaging, and brand-aligned messaging.Key Responsibilities:Campaign Development: Collaborate with creative, digital, and retail teams to craft integrated marketing campaigns that promote Lululemon products, events, or initiatives.Content Creation: Write, edit, and manage messaging for a range of formats—including emails, social media, website copy, internal communications, and press materials.Brand Voice Stewardship: Ensure all communications reflect Lululemon’s tone and values (e.g, mindfulness, movement, wellness, community).Product Launch Support: Work closely with product and merchandising teams to promote new collections and innovations in a compelling way.Internal Communications: Support internal messaging strategies to keep employees aligned, informed, and inspired—especially for store teams.Analytics & Optimization: Track and report on the effectiveness of communications strategies, using data to refine future efforts.

Education

• Ohio University

  Bachelor of Arts (B.A.), Women and Gender Studies

  2013 — 2014

• Arizona State University

  Master of Arts - MA, Political Psychology