Erin Shirley

Event Manager @Samsung Electronics America

Dallas-Fort Worth, TX, US

As a contracted Event Manager with Samsung Electronics America, I orchestrate projects across verticals and teams, leading logistics thru coordination, reviewing results, and recommending innovation improvements to evolve the tradeshow experience. Develop marketing briefs and a project plan of proposals for event approval and funding allocation for business operations. Support the business growth strategy and collaborate with Marketing, Finance, Procurement, and Legal to ensure event success. Deliver post-show reports on event results, KPIs, photos, and case studies. Deploy benchmarking and surveying for tradeshows and manage vendor relationships on tradeshow production. Oversee +40 trade shows and advisory councils with verticals Government/Federal, Transportation, Healthcare, and Education, budgeting $20–$300K for each event Presided over a $5.7M budget for events and shared cost as the sole event planner for 2022 Executed a $1.5M event logistics timeline for the Galaxy Connected Experience (GCE) Kit Ensure KPI achievement via General Demand Tools – email signature, event social media posts, pre-show and post-show emails, and product PR announcements Administer a $200K budget for the management of this project

University of Oklahoma

Bachelor of Arts - BA, Business/Corporate Communications