Erin Rose Brown
Assistant Vice President, B2b Lifecycle Marketing - Health & Wellness @Synchrony
Signup · Get unlimited contacts
WORK HISTORY
Assistant Vice President, B2b Lifecycle Marketing - Health & Wellness @Synchrony
Albuquerque, NM, US
Content Strategy & Digital Advertising Lead• Ideate, create and manage B2B lifecycle content marketing strategy and development• Lead point-of-sale strategy, creative, messaging and brand execution• Own and manage web content and B2B digital advertising including - paid social, paid search and organic social• Manage development of educational content, engagement and servicing campaigns• Develop segmentation and prioritization of target audiences• Measure impact and leverage data to drive future campaigns
EDUCATION
University College Dublin
Bachelor of Business Administration (B.B.A.), Marketing and English
The University of New Mexico
Master of Business Administration - MBA
University of Notre Dame
Bachelor of Business Administration (B.B.A.), Marketing and English
ABOUT ERIN ROSE BROWN
As a driven marketing specialist with over 9 years of diverse experience, I excel in crafting and executing integrated marketing strategies that elevate brand presence and drive growth. My expertise spans both consumer-centric and B2B environments, allowing me to lead successful initiatives in lifecycle marketing, content creation, product marketing, and brand management.I\'m dedicated to staying ahead of industry trends and utilizing data-driven insights to optimize marketing efforts.I have a proven track record of developing and executing multichannel campaigns that leverage paid and organic social media to maximize engagement and conversion. My passion lies in delivering creative solutions that align with business objectives, particularly within the Fintech and health and wellness financing sectors.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.