Erin Rosa

About Erin Rosa

I am a Product and Technology Executive with 15+ years of experience leading $1B+ digital portfolios and driving enterprise level transformation in complex and regulated markets. I specialize in the intersection of Strategic Planning, AI Enabled Product Management, and Business Operations to deliver measurable impact at massive scale.Most recently, I led the digital and technology roadmap for a multi-billion-dollar Pharmacy and eCommerce ecosystem. My expertise lies in transforming fragmented legacy workflows into unified data-driven platforms that drive both consumer engagement and operational efficiency. I am deeply curious about the why behind consumer behavior and obsessed with translating those insights into elevated experiences that move the needle on a global scale. This approach has allowed me to design digital journeys that consistently deliver record high NPS and long-term customer loyalty.Core Areas of Expertise:Product Strategy and Delivery: Managing multi-disciplinary portfolios (350M+ in annual investment) that bridge the gap between AI and ML innovation and human centric design.Business Operations and Strategic Planning: Architecting enterprise operating models and lean agile frameworks that have accelerated delivery velocity by 50%+.Organizational Leadership: Building and scaling high performing teams of 100+ members while fostering a culture of accountability and mentoring the next generation of executive talent.Platform Transformation: Leading the transition from legacy systems to modern Super App architectures and omnichannel fulfillment models serving tens of millions of users.I believe that the best products do more than just solve tasks. They change behaviors and improve lives. I am passionate about leveraging data, AI, and strategic rigor to build the future of safety, health, and consumer digital experiences.

Experience

1. Vice President, Head of Product Management - Pharmacy, Ecommerce & Loyalty

   CVS Health

   Nov 2021 — Present

   Lead enterprise product and technology innovation across a $350M+ digital portfolio, spanning eCommerce, digital pharmacy, and operational platforms used by 70M+ customers. Drive end-to-end product strategy, roadmap delivery, and business outcomes across multi-disciplinary teams. Direct a 100+ member product organization, shaping consumer-first experiences and operational platforms that deliver >$1B in digital sales, exceeding growth targets. Defined and launched the CVS Super App strategy, securing executive alignment and integrating multiple business lines into a unified digital health experience grounded in deep customer research—seamlessly connecting mobile, web, and retail locations to deliver a truly connected, omnichannel journey. Unified fragmented end-to-end digital pharmacy experiences across Retail, Caremark, and Specialty Pharmacy, creating a single, patient-centered platform for managing all pharmacy needs—decommissioning 47 standalone user flows and delivering one fully integrated experience that improved usability, operational efficiency, and achieved record-high Net Promoter Scores (NPS). Scaled enterprise Agile and OKR frameworks, embedding experimentation and analytics to accelerate innovation, boost delivery efficiency 50%+ YoY, and maximize ROI across $1B+ digital programs. Cultivated a high-performance innovation culture, improving engagement scores by +11 points and mentoring next generation product and technology leaders. Strengthened partnerships with vendors and technology providers, driving compliance, performance, and measurable business value.

Education

• Syracuse University

  BA, Advertising -Account Management

Skills

• Salesforce.com
• Account Management
• Interactive Marketing
• Strategy
• E-Commerce
• Brand Development
• Product Management
• B2b
• Loyalty Marketing
• Direct Marketing
• Web Analytics
• Marketing Strategy
• Integrated Marketing
• Analytics
• Online Marketing
• Competitive Analysis
• Marketing
• Direct Mail
• Sem
• Multi-Channel Marketing
• Lead Generation
• Customer Acquisition
• Advertising
• Crm
• Product Marketing
• Email Marketing
• Mobile Marketing
• B2b Marketing
• P&L Management