Erin Rooker

About Erin Rooker

With 22 years of marketing experience, Erin has spent the last 13 years specializing in the architecture, engineering, and construction (AEC) industry. She has worked for nationally recognized leaders in construction and engineering; delivering on strategic sales pursuits across the Western United States and Canada.

Experience

1. Mega Pursuit Leader Pursuit Strategist

   CDM Smith

   Jun 2021 — Present · Carlsbad, CA, US

   Mega Pursuit Leader driving largest/most strategic pursuit opportunities in Western United States. Role involves collaborating with the firm\'s senior sales leaders, project managers, technical experts, and marketing teams in developing positioning plans for key opportunities and carrying through pursuit award. Leading pursuit teams in testing and refining strategies and approaches with clients; creating win plan schedules of activities; developing differentiators, value propositions, key messages and preparing for contracting and delivery of pursuits that have strategic importance to CDM Smith’s overall growth objective.

Education

• Deakin University

  Marketing

  2001 — 2001

• San Diego State University

  Bachelor of Science, Business Administration; Business Marketing

Skills

• Team Building
• Marketing
• Real Estate
• Business Development
• Marketing Communications
• Product Marketing
• Training
• Market Research
• Budgets
• Marketing Strategy
• Proposal Writing
• Strategic Planning
• Email Marketing
• Adobe Creative Suite
• Customer Service
• Microsoft Office
• Sales
• Financial Analysis