Erin Robinson
Global Creative Director @Rakuten
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WORK HISTORY
Global Creative Director @Rakuten
San Francisco, CA, US
Lead a 15-person creative team driving global campaign creative across on-site, email, social, acquisition, and localization — ensuring brand consistency, performance impact, and production efficiency across all markets.•Oversee quarterly omni-channel tentpole campaigns (including Holiday) consistently delivering YoY growth in revenue and brand awareness.•Spearheaded NY Fashion Week partnerships — blending runway exclusives (Altuzarra, Phillip Lim, Rebecca Minkoff, Pat Bo), social storytelling, and on-site activations, resulting in a 22% lift in millennial awareness and 380M+ impressions.•Led Rakuten’s first physical brand experience — a Holiday pop-up in NYC featuring celebrity brands by Kate Hudson, Jonathan Van Ness, Patrick Ta and the Foster sisters. Amplified with a full-funnel campaign — generating 220M+ press and social impressions.•Creative lead behind “Ladies’ Room” TV spot that launched Rakuten\'s new brand platform – achieving our highest brand awareness for any brand TV spot. •Driving AI adoption across creative workflows to unlock speed, scale, and innovation.
EDUCATION
Georgia State University
Photography and Graphic Design
The Creative Circus
Art Direction, Art Direction and Design
SKILLS
ABOUT ERIN ROBINSON
In an industry obsessed with flash and fast trends, I’ve made a career out of building…
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