Erin Purcell

About Erin Purcell

I’m a Product Designer (UX/UI) focused on designing intuitive, conversion-driven digital experiences across web and product.I specialize in end-to-end design from user flows and wireframes to high-fidelity UI that balance usability, aesthetics, and business goals. My work is rooted in clarity, structure, and thoughtful decision-making, with an emphasis on reducing friction and creating seamless user journeys.With a background in architecture, I bring a systems-driven approach to UX, using structure and hierarchy to solve complex problems at scale. I’ve worked across marketing, product, and brand environments, collaborating with cross-functional teams to create cohesive, scalable design systems.I’m especially interested in roles where design is strategic, user-centered, and closely tied to real business impact.

Experience

1. Multimedia Designer (Ux Ui & Product-focused)

   Seadream Yacht Club

   Jun 2025 — Present

   Design and launch key web experiences, including a new voyage overview page, improving content clarity, navigation, and user flow.• Lead UX/UI design for new page templates and feature concepts, translating complex product and marketing requirements into intuitive, user-centered solutions.• Create wireframes, high-fidelity designs, and interaction patterns aligned with brand standards and usability best practices.• Collaborate cross-functionally with marketing, stakeholders, and engineering partners to iterate on designs within technical and business constraints.• Contribute to improving consistency and usability across digital touchpoints by applying UX principles and design system thinking.

Education

• Designlab

  Certificate of Completion of the Ux Academy , Ux/Ui Design

• Miami Dade College

  Architecture

  2017 — 2019

• University of Pittsburgh

  B.S. in Architecture, Architecture

  2019 — 2022

• Rose State College

  Humanities/Humanistic Studies

  2015 — 2017