Erin Pohl
Strategic B2B Marketing Leader | Driving Revenue with Smart ABM, Demand Gen & Martech | Passionate About Building High-Impact Teams
- Role
- Demand Generation & Abm at PayIt
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Erin Pohl
Marketing leader with 15+ years experience across demand generation, reputation programs, product marketing, and event activation, specializing in B2B technology and SaaS for SME and enterprise accounts.Skills include problem solving, cross-department collaboration, and creative thinking. Excel in project management, high impact events, go-to-market strategies, and new product launches with a proven track record to drive growth and revenue.Specialty and experience in:• Program management• Marketing content, communications, & branding • Acquisition strategy• Reputation programs (social & PR) • Product launches• Go-to-market strategy & development• Sales enablement• Global events (physical & virtual), user conferences, & customer advisory board meetings • MM budget management• Marketing automation (Marketo)• Account based marketing
Experience
Demand Generation & Abm
Mar 2025 — Present
Education
The University of Texas at Austin
Bachelor of Science, Public Relations, Business Foundations
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