Erin Ness Cathey
Creative Marketing Leader | Customer-Focused Strategy & Branding
- Role
- Shopper Insights Manager, Capabilities & Strategy - Pepviz at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Erin Ness Cathey
A forward-thinking, highly collaborative and creative marketing leader who drives strategic initiatives that enable business growth and enhance brand equity. In-depth experience in branding, experiential marketing, creative development, communications, product innovation, shopper marketing and advertising. A resourceful problem solver and passionate brand storyteller, balancing left-brain and right-brain thinking to create compelling, insights-driven marketing and customer strategies. Builds brands and grows profitability through open-minded, imaginative approaches. A team-oriented leader with a customer-obsessed mindset who empowers an organization to foster innovation, transform customer relationships and cultivate organizational success.Brand Strategy & Innovation | Strategic Planning | Customer Segmentation & Strategy | Project Management | Creative Strategy & Content Development | Digital Marketing & Social Media Planning | Consumer Insights & Analytics | Agency Management | Marketing Communications | Team Leadership | Campaign Management | Branding & Identity | Design-led Thinking | Brand Management
Experience
Shopper Insights Manager, Capabilities & Strategy - Pepviz
Jan 2023 — Present · Plano, TX, US
Education
Southern Methodist University
BA, Corporate Communications and Public Affairs
2002 — 2006
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Marketing/Marketing Management; Media & Entertainment
2012 — 2014
Universidad de Sevilla
API Study Abroad Program, Spanish
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