Erin Nelson

WORK HISTORY

EDUCATION

SKILLS

ABOUT ERIN NELSON

As a high-impact hospitality executive with over 20 years of experience, I have built a results-driven career focused on revenue growth, strategic market expansion, and profit optimization. Currently serving as Director of Sales & Marketing, I lead comprehensive revenue strategies designed to increase market share, strengthen brand positioning, and drive top-line performance across all segments. My expertise includes sales leadership, revenue management, pricing strategy, and data-driven forecasting to maximize RevPAR, ADR, and total revenue.In my current role, I oversee sales deployment, account acquisition, group and corporate prospecting, digital channel optimization, and strategic partnerships. I develop and execute targeted action plans aligned with financial goals, leveraging competitive analysis and market intelligence to outperform benchmarks. I am deeply focused on building high-performing sales cultures that prioritize accountability, relationship development, and measurable results.Previously, as General Manager, I maintained full accountability for property-level financial performance, operational execution, and guest satisfaction. This experience strengthened my ability to align sales strategies with operational capabilities, ensuring revenue growth translates directly to profitability and long-term asset value. My background in operations allows me to approach sales strategy holistically, balancing aggressive revenue generation with disciplined cost management.As a Certified Revenue Management Analyst, I utilize advanced forecasting, pricing optimization, and demand management strategies to consistently exceed revenue targets and drive sustainable growth.