Erin Morris
VP Global Franchise & Retail Strategy Latam Commerical Lead @WildBrain
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WORK HISTORY
VP Global Franchise & Retail Strategy Latam Commerical Lead @WildBrain
Los Angeles, CA, US
EDUCATION
California State University, Northridge
Business Administration
SKILLS
ABOUT ERIN MORRIS
A dreamer, a doer, a seasoned marketer, brand strategist, deal maker and retail business leader who connects brands with consumers through storytelling.Disney trained with over 20 years global experience in kids entertainment, consumer products and ecommerce with strong experience in P&L management and growth, sales and deal negotiation, evaluating market trends, understanding consumer segments, leveraging data to identify new to product and category opportunities that grow businesses. An innovative producer skilled in delivering winning solutions that consistently achieve stakeholder needs and drive short and long-term revenue growth.KEY ACCOMPLISHMENTSLaunched multi-billion dollar High School Musical merchandising program.Executed $1 billion global retail launch of Trolls merchandising program.Built direct-to-consumer ecommerce and Amazon Marketplace stores for diverse Fox consumer products portfolio.Developed Awesomeness consumer products division and pioneered digital influencer merchandising.EXPERTISEExceptional Leadership and Mentorship SkillsStrong Business AcumenBusiness Planning & StrategyP & L ManagementOrganizational Change ManagementOutstanding Presentation SkillsConsumer MarketingCategory LicensingGlobal Franchise ManagementRetail Strategy and SalesLeveraging Data & Insights AnalysisIdentifies Market TrendsDevelop Emerging MarketsProduct Launch & Management
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