Erin Michelle McRae
Passionate About Supporting Brand Growth Through Strategy, Collaboration & Consumer Insights ✨
- Role
- Senior Global Brand Manager at Spin Master
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erin Michelle McRae
I am a highly creative and consumer-focused brand marketing professional with 10+ years of experience managing all aspects of various marketing campaigns, developing concept ideas for new products, and conducting in-depth analysis. Extensive knowledge of marketing trends and techniques with extraordinary communication, organization and leadership skills. I have also taken leadership development courses in the following areas throughout my career: Leveraging PR & Communication Skills; Strategic Planning; Essential Negotiating Skills for Women; Presenting with Confidence; Business Acumen; Legal Issues in Advertising; Crucial Conversations.
Experience
Senior Global Brand Manager
Aug 2019 — Present
Develop & drive the overall strategy for licensed preschool brands. Additionally, I lead all aspects of product development in collaboration with global marketing counterparts and cross-functional teams to ensure strategic goals, target costs and profit margins are met.
Education
California State University, Long Beach
Business Administration, Marketing
1999 — 2004
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