Erin McLaughlin
VP, Planning @ Zenith | Strategic Brand Planning
- Role
- Vice President, Planning at Zenith
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Erin McLaughlin
At the helm of strategic planning for Anheuser-Busch\'s Core brands at Starcom, my focus is on delivering innovative media planning solutions. Our team\'s efforts are centered on enhancing the presence of core products ULTRA, Bud Light, Busch Light and Budweiser in the US market. With a robust background in strategic communications, we\'ve positioned these iconic beverages at the forefront of their market segments. Collaborating closely with internal and external stakeholders, we\'ve crafted strategies that deliver on brand & business goals while resonating with all target audiences, ensuring Anheuser-Busch\'s continued dominance in the industry.
Experience
Vice President, Planning
Apr 2025 — Present · New York, NY, US
PubW - Walmart Account
Education
Lehigh University
Bachelor of Science (BS), Social Psychology
2011 — 2015
Mountain Lakes High School
High School Diploma
2007 — 2011
Skills
- Statistics
- Strategy
- Social Networking
- Public Relations
- Social Media Marketing
- Research
- Public Speaking
- Marketing
- Sociology
- Strategic Planning
- Data Analysis
- Psychology
- Marketing Strategy
- Social Media
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