Erin McCloskey
✨ Product Marketing • B2B Growth • GTM Execution ✨
- Role
- Senior Product Marketing Manager at The Ce Shop
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Erin McCloskey
I\'m a product marketing professional with 10+ years of experience driving growth through…
Experience
Senior Product Marketing Manager
Nov 2022 — Present
Led B2B and B2C product marketing for the Real Estate line of business at an online education provider. Executed omni-channel campaigns, product launches, and sales enablement initiatives in alignment with business goals and KPIs. Partnered cross-functionally to support enrollments and market growth. HIGHLIGHTS • Developed and executed B2B and B2C product marketing strategies, driving partner engagement and student acquisition.• Led go-to-market launches with cross-functional teams, meeting KPIs for revenue, adoption, and market reach.• Built messaging frameworks aligned to buyer personas, improving conversion and campaign performance.• Created sales enablement assets—including one-pagers, case studies, and pitch decks—to support enterprise growth.• Identified new market opportunities and launched targeted campaigns to expand reach across channels.• Informed product and marketing decisions through customer insights, competitive analysis, and industry trends.
Education
Quinnipiac University
Bachelor of Science (BS), Biomedical Sciences, General
2009 — 2013
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