Erin McBrayer

Senior Brand Marketing Manager @Carly

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2023 — Present

Senior Brand Marketing Manager @Carly

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Munich, DE

Creating and maintaining key brand messaging to be distributed throughout the customer journey- Evaluating digital and offline brand initiatives based on success criteria- Maintaining an active on-brand organic social media presence - Testing new digital marketing channels with a data-driven approach - Strengthening Carly’s brand awareness through linear and digital TV campaigns

EDUCATION

2008 — 2012

Appalachian State University

Honors Programs/BA, Political Science, Communications

SKILLS

TwitterEvent ManagementEvents CoordinationEvent PlanningPolitical CampaignsPoliticsSalesforce.comMarket ResearchBloggingPolitical ScienceFundraisingMicrosoft OfficeFacebookSocial MediaVolunteer ManagementWritingAssistantsExecutive Level Administrative SupportSocial NetworkingMarketingPublic PolicyGovernmentResearchInternational RelationsPowerpointQualitative ResearchOperational Support

ABOUT ERIN MCBRAYER

Whether it’s making B2B tech accessible or building awareness of an online network, I love engaging audiences. Drawing on my experience in the US and Europe, I experiment with different ways to bring a brand’s story to life across the marketing and communications mix. Working as part of an ambitious, diverse team and getting to try new things every day is what motivates me.

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Erin McBrayer — Senior Brand Marketing Manager at Carly in Munich, DE | Unifers