Erin Edwards
Dynamic Senior Sales Leader/Strategic Catalyst for Change/Passionate Driver of Success
- Role
- Chief Revenue Officer (CRO) at SimpliGov
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erin Edwards
MBA with proven track record in developing and leading teams to create and execute…
Experience
Chief Revenue Officer (CRO)
Jun 2025 — Present · CA, US
Empowering Government Through No-Code Workflow AutomationAs Chief Revenue Officer at SimpliGov, I lead revenue-generating functions across all channels and verticals to drive scalable growth across the U.S. public sector. My mandate is to align go-to-market strategy with execution, ensuring that our solutions deliver measurable value to government agencies at the local, state, and federal levels.Key Responsibilities:• Own and execute the company’s revenue growth strategy across all channels and verticals.• Lead and scale cross-functional teams in Sales, Customer Success, and Revenue Operations.• Drive pipeline development and sales performance with a focus on enterprise SaaS and public sector procurement.• Build strategic partnerships and channel programs to expand reach and accelerate adoption.• Oversee customer lifecycle strategies to improve retention, upsell, and overall customer experience.• Align closely with Marketing, Product and Engineering to bring market feedback into roadmap planning.• Develop and monitor KPIs, forecasts, and dashboards to ensure operational excellence and accountability.• Present revenue results and GTM strategies to the Board.At SimpliGov, our mission is to help government agencies digitize and streamline processes without writing code—making services more efficient, transparent, and citizen-friendly. My role is to ensure our growth strategy supports that mission, while delivering predictable, sustainable revenue.
Education
University of California, Irvine - The Paul Merage School of Business
Masters, Business Administration, Global Business
1996 — 1999
Cal State Fullerton, College of Business and Economics
BA, Business - Accounting Emphasis
1987 — 1992
Skills
- Sales Operations
- Retail
- Pricing
- Financial Modeling
- Wireless
- Telecommunications
- Product Management
- Product Marketing
- Sales
- Sales Management
- Strategic Planning
- Loss Prevention
- Strategy
- Management
- P&L Management
- Team Leadership
- Forecasting
- Leadership
- Account Management
- Direct Sales
- Team Building
- Strategic Partnerships
- Solution Selling
- P&L
- B2b
- Customer Retention
- Analysis
- New Business Development
- Marketing
- Competitive Analysis
- Mobile Devices
- Start-Ups
- Sales Process
- Channel
- Cross-Functional Team Leadership
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