Erin Loya

Role: Sr Manager, Marketing Technology at Under Armour
Location: Charleston, SC, US
LinkedIn followers: 500 followers

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Experience

Sr Manager, Marketing Technology
Under Armour
Mar 2022 — Present
Sr. Marketing Technology Manager serving as the IT Product Owner overseeing end to end product ownership and implementation for Marketing, Creative, and Marketing Ops technology applications. Driving the IT product strategy of all solutions related to Adobe products within Under Armours’ MarTech stack. Establishing business use cases for Marketing, Creative ops, and Analytical applications that are integrated into the creative, marketing digital platforms, and ecosystems including Adobe Experience Manager, Workfront, Adobe Creative Cloud, Adobe Analytics, Adode Target. Working collaboratively as the IT Business Partner with business stakeholders to drive solution on the behalf of the product and business and build enhancement related stories. Tasked with rationalizing the global Martech stack and driving revenue.

Skills

Sales
Market Research
Marketing Communications
Digital Marketing
Project Management
Social Media Marketing
Search Engine Optimization (SEO)
Management
Advertising
Ecommerce
Lead Generation
Marketing Strategy
Crm
Leadership
Adobe Creative Suite
Social Media
Marketing
Digital Media
Email Marketing

Contact information

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Work email
•••••@underarmour.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Under Armour

13K employees · Founded 1996 · Baltimore, Maryland, United States

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

underarmour.com

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Experience

Sr Manager, Marketing Technology

Skills

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