Erin Larsen
Demand Generation Team Lead @Stack Overflow
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WORK HISTORY
Demand Generation Team Lead @Stack Overflow
Austin, TX, US
EDUCATION
UW Foster School of Business
Bachelor of Business Administration (BBA), Marketing and Professional Sales Program Certificate
SKILLS
ABOUT ERIN LARSEN
Demand and campaign marketing professional with 8+ years of relevant work experience in integrated B2B marketing campaign strategy and execution, with a sales-oriented mindset. Expertise in paid marketing efforts and email marketing automation, and accomplished in multi-channel, GTM product marketing campaigns that create demand and increase sales pipeline. Adept in cross-functional team collaboration and fostering an inclusive and productive team atmosphere. Passion for data and analytics, demonstrating ROI, and prioritizing the goals and KPIs of marketing initiatives.
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