Erin Jay
Marketing Manager @Poshmark
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WORK HISTORY
Marketing Manager @Poshmark
Vancouver, BC, CA
Owns marketing strategy, business and go-to-market (GTM) planning for Poshmark Canada, driving brand awareness, user acquisition, and retention. Oversees Poshmark’s social media, influencer marketing, brand partnerships, and PR. Promoted twice in four years; is a community-focused, empathetic People Manager dedicated to developing high-performing teams. Owned the GTM strategy for Poshmark Canada’s product launch of Posh Shows (live selling), driving seven-figure growth in GMV through strategic launch plans and high-impact campaigns focused on improving the retention of active users and buyers. Launched Poshmark’s influencer marketing program in Canada. Pitched and secured 260+ brand and influencer partnerships in two years, significantly enhancing Poshmark’s market presence and consumer engagement. Key leader of Poshmark’s Celebrity Partnership program. Developed and executed a social media strategy, resulting in a +864% increase in followers over 18 months, enhancing brand visibility and authority. Drove a 1,239% average monthly ROAS through targeted campaigns designed to ignite new and reactivate churned buyers, fueling GMV and customer retention.
EDUCATION
The University of British Columbia
Bachelor’s Degree, Sociology
BrainStation
Marketing Leadership
RED Academy
Certificate, Digital Marketing
SKILLS
ABOUT ERIN JAY
Erin is a creative mind who seeks challenges and is fueled by inspiration and positivity. Her demonstrated history of working in the marketing industry has shaped her passion for digital marketing, social media, and branding. Erin thrives in a challenging and fast-paced environment and aspires to continuously add value to a team, and exceed personal and organizational goals. Let\'s connect! e: e••••••••@gmail.com ig:
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