Erin J.
SaaS Marketing • Cloud Marketing • Go-to-Market Strategy • Product Marketing • Product Launches • Growth Marketing • Digital Marketing • Campaign Management • Demand Generation • Revenue Growth • Content Strategy
- Role
- Senior Director, Global Integrated Marketing Marketing Plans Demand Generation at F5
- Location
- Englewood, CO, US
- LinkedIn followers
- 500 followers
About Erin J.
A creative and results-driven Marketing Director with F5, Inc, Erin holds 10+ years of proven experience translating business initiatives and marketing strategies into bottom-line results in SaaS product recognition, revenue maximization, and business growth. With an impressive track record of driving profitability, Erin has developed and implemented innovative marketing plans while maintaining a strong marketing pipeline. Erin is also specialized in leading high-performance teams, launching marketing campaigns and products, building strategic partnerships, and creating engaging content that resonates with diverse audiences. With a deep understanding of the latest marketing trends and technologies, Erin stays ahead of the curve and delivers innovative marketing solutions to meet business objectives.Connect with Erin today to find out how she will make your mission her mission, to help bring all of your organizational marketing objectives into focus! You can contact her at e••••••••@live.com.Her Signature Strengths Include:Integrated Marketing CampaignsProduct MarketingMarketing & CommunicationStrategic Planning & AnalysisBusiness DevelopmentBrand AwarenessMarketing PromotionsAudience EngagementTechnical Audience MarketingSales & MarketingUser EngagementRevenue MaximizationTeam Building & Leadership
Experience
Senior Director, Global Integrated Marketing Marketing Plans Demand Generation
Jan 2020 — Present · Seattle, WA, US
Highlights Include: Attained 700%+ increase in vertical marketing pipeline in 24 months—with 76% boost in Banking and Finance, 150% in Telco, and 145% in US Public Sector via strategic development and implementation of targeted marketing plans. Transformed revenue mix from 10% to 51% software and cloud, with 35% marketing contribution to pipe, by evolving product-focused marketing plans to encompass the portfolio. Produced millions in revenue and incentivized customer upgrades with the launch of the first global retention marketing program, which used cohort methodology and promotions.Digital Marketing CampaignsMarketing & CommunicationBrand MessagingMarketing ProgramsTechnology Integration
Education
University of Nebraska-Lincoln
Bachelor of Journalism
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.