Erin Hopple
Sr Marketing Manager
- Role
- Chief Executive Officer at Hopple Digital
- Location
- Aurora, CO, US
- LinkedIn followers
- 500 followers
Experience
Chief Executive Officer
May 2020 — Present · Houston, TX, US
Launched a digital marketing consultancy to help businesses optimize their digital presence and increase revenueDeveloped websites from research to launch, including search engine optimization and unique, value add positioning. Researched competitors, keywords, and industry positioning to create websites that converted traffic to marketing qualified leads (MQLs) and MQLs to salesCreate and managed paid search campaigns (Bing & Google Ads) and paid social campaigns (Facebook & LinkedIn) that increased revenue by 40%Developed automated email marketing programs and gated content marketing strategies that delivered MQLs to sales and led the SQL through a journey that increased sales by 38% and reduced the workload on sales staffProvided data-driven reporting that helped companies understand the impact of digital marketing on their sales pipeline and how to keep optimizing their strategy
Education
University of Houston
Bachelor of Arts (B.A.), English
University of Houston
English - Creative Writing, Poetry
2006 — 2010
Skills
- Ppc
- Twitter Marketing
- Strategy
- Google Webmaster Tools
- Adobe Photoshop
- Facebook Marketing
- Pay Per Click (Ppc)
- Linkedin Marketing
- Css
- Indesign
- Search Engine Optimization (SEO)
- Sales Force Development
- Marketing Communications
- Illustrator
- Marketing
- Wordpress
- Google Sheets
- Microsoft Word
- Project Management
- Advertising
- Google Docs
- Social Media
- SEO
- Eloqua
- Html5
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Graphic Design
- Php
- Online Advertising
- Newsletters
- Google Analytics
- Photoshop
- Training
- Google Sites
- Salesforce.com
- Copywriting
- Web Design
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