Erin Spencer
Social Selling Enthusiast I Content Creator I Let’s Connect!
- Role
- Social Media Marketing Consultant at Nationwide
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Erin Spencer
Over the last decade at Nationwide, I’ve built a diverse foundation across service, operations, sales, and marketing—giving me a uniquely holistic view of the business and how strategic communication drives outcomes. These experiences have given me a deep understanding of customer needs, cross‑functional partnership, and the importance of delivering clear, effective messaging across every touchpoint.In my current role, I’m able to combine my passion for sales and marketing by helping our sales teams leverage social media to achieve their goals, find new prospects, and generate leads. I own and execute the social media strategy for Nationwide Financial, guide content and campaign development, and use performance insights to shape more effective, audience‑focused storytelling. I’m hands‑on throughout the content creation process and known for bringing thoughtful refinement, strong creative judgment, and organized, forward momentum to every project.Outside of the office, I enjoy spending time with my husband, our son, and our Golden Retriever, Penny—trying new things around town or just unwinding at home.Endorsements and recommendations received from my Connections were not solicited and they did not receive any form of compensation.
Experience
Social Media Marketing Consultant
Nov 2024 — Present
Own and execute the social media strategy for Nationwide Financial, including social selling initiatives, content development, and end‑to‑end campaign execution. Lead publishing efforts that strengthen thought leadership and position Nationwide as an industry leader.• Leverage performance insights to inform strategy, optimize content, and drive stronger engagement and business outcomes.• Oversee B2B and B2C content for Nationwide Financial, ensuring cohesive messaging, consistent brand voice, and audience‑focused storytelling across channels.• Apply strong creative judgment to enhance content quality, refine messaging, and maintain high standards across deliverables.• Highly organized and effective at managing multiple priorities, consistently moving projects forward with clarity and independence.
Education
University of Dayton
Bachelor of Science, Marketing
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