Erin Grubbs
SaaS & Edtech Marketing | Revenue Marketing | Focused on Marketing & Sales Alignment
- Role
- Vice President, Marketing at Pearl Education
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Erin Grubbs
As a results-driven Revenue Marketing leader, I specialize in transforming strategies into tangible outcomes, driving pipeline growth, and enabling teams to achieve measurable success. With extensive experience in edtech, I excel in aligning sales and marketing initiatives to foster collaboration and achieve shared revenue goals.Throughout my career, I’ve led high-performing teams to execute integrated marketing campaigns, optimize customer journeys, and leverage data to inform decision-making. From building buyer personas and creating omni-channel strategies to spearheading go-to-market (GTM) plans, I have experience across many areas of marketing. I’m passionate about empowering teams, streamlining processes, and delivering impactful campaigns that drive revenue and build strong, lasting brands.Currently, I serve as the Head of Marketing at GoReact, where I oversee a talented team of marketers and BDRs focused on strategic pipeline growth, brand building, and sales enablement. My role involves cross-functional collaboration, market research, and data-driven channel optimization.Key highlights of my expertise include:*Integrated marketing campaign planning and execution*Sales and marketing alignment to enhance performance*Buyer journey development and persona positioning*Utilizing analytics to refine and optimize marketing strategies and ROI*Leading teams with a focus on innovation, collaboration, and growth*Adjusting market strategies through multiple acquisitionsI\'m a total nerd for finding ways to create better journeys for future and current customers.
Experience
Vice President, Marketing
Oct 2025 — Present
Education
Commonwealth University-Lock Haven
Bachelors of Science, Business Management
2001 — 2004
West Virginia University
Masters, Integrated Marketing Communications
2012 — 2014
Skills
- Social Media Marketing
- Marketing Communications
- Real Estate Development
- Salesforce.com
- Real Estate
- Social Media
- Integrated Marketing Communications Planning
- Adobe Creative Suite
- Customer Service
- New Business Development
- Strategic Planning
- Commercial Real Estate
- Management
- Team Building
- Marketing
- Marketing Strategy
- Account Management
- Negotiation
- Microsoft Office
- Sales
- Email Marketing
- Leases
- Business Development
- Direct Marketing
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