Erin Falter

About Erin Falter

I\'m a dynamic systems thinker that thrives in startup mode. With over a decade in digital marketing across various industries, I\'m an early adopter, constantly experimenting with new channels, software, and increasingly building with AI. I have an open mind and a positivity bias.I started my career in advertising at Razorfish and VaynerMedia, working across brands like Mercedes-Benz, General Electric, and WeWork before going deep into the DTC world.I joined Nik Sharma\'s team as his first hire, working across the Sharma Brands portfolio (Poo Pourri, Judy, Caraway, Cuyana, June Shine and more).One of my longest partnerships has been with Dose, starting scrappy on the growth side, creating their first paid landing page, then transitioning to retention and building the full lifecycle infrastructure.I\'ve spent the last 3.5 years leading retention at New Era Cap, a 100-year-old brand with a large, complex customer base that allows me to segment at scale and push into AI-powered personalization in ways few brands have the data to attempt.Pulling insights from diverse industries and company life stages is my strength- I\'ve worked with brands at every stage: pre-launch and fundraising, high-growth startups chasing aggressive YoY goals, brands scaling toward acquisition, and mature companies growing their digital footprint. From $0 through nine figures. At each stage, I lead the strategy, roadmap, and the teams and agencies behind it- I\'ve worked across apparel, CPG, subscription, licensing, health and wellness, B2B tech, and gaming. Each vertical has made me a sharper operator. Right now that means an AI-first lens on every engagement, from personalization systems and customer knowledge bases to AEO and GEO in the era of generative shopping.TLDR: I\'ve worked at every stage of consumer brand growth — pre-launch through nine figures — across apparel, CPG, health and wellness, B2B tech, gaming, and subscription. Data-driven, creative-minded, AI-first. I lead the roadmap, the teams, and the agencies-I work in three ways:1. A small number of fully integrated engagements2. Ongoing strategic advisory3. One-off mentorship through MentorPass.Reach out or book time directly: https://mentorpass.co/erinfalter

Experience

1. Angel Investor

   Dose

   Nov 2022 — Present

Education

• University of Notre Dame

  Bachelor of Business Administration, Marketing

  2010 — 2014

Skills

• Social Media
• Digital Marketing
• Content Calendars
• Crm Databases
• Entrepreneurship
• Leadership
• Customer Service
• Strategic Planning
• Media Planning
• Social Media Marketing
• Data Analysis
• Research
• Strategy
• Microsoft Office
• Marketing
• Marketing Research
• Microsoft Excel
• Powerpoint
• Marketing Strategy
• Market Research
• Microsoft Word
• Advertising
• Atlas Admanager
• Indesign
• Public Speaking
• Facebook