Erin Ellison

About Erin Ellison

My career has been defined by leading at the intersection of content, growth, and transformation. I began in publishing and PR, ran multi-million-dollar retail teams, and went on to drive marketing strategy across diverse industries. I’ve built media platforms, scaled SEO and content performance, and now lead generative search and AI transformation for an international brand. Throughout, I\'ve used creativity, strategy, and leadership to help organizations stay ahead of change.Today, I’m a marketing director guiding teams through AI transformation and the shift to generative search. At Insight Global, I spearhead the integration of generative search optimization and AI-driven workflows across a 35-person team, positioning our strategy to thrive in the new era of search.Previously, I drove 606% traffic growth and doubled MQLs in under a year by scaling SEO- and content-driven strategies — results that laid the foundation for my current AI work. With more than 15 years in digital marketing and brand storytelling, I specialize in building strategies that are as creative as they are measurable.Along the way, my workdays have included tying a pregnant Tori Spelling’s shoes, prepping Robert Mapplethorpe photos for Elton John, and being congratulated by Mickey Drexler for our store’s success. Fast-paced is my default setting. I live for deadlines. I also make amazing gingerbread.Focus areas: Generative Search Optimization (GSO) • AI Transformation in Marketing • SEO & Content Strategy • Demand Generation • Brand Growth

Experience

1. Director, Content Marketing Strategy

   Insight Global

   Dec 2023 — Present · Atlanta, GA, US

   Spearhead AI adoption across a 35-person team, embedding generative search optimization and AI-driven workflows into content strategy, GTM services, and performance measurement.• Position the company’s content strategy to thrive in Google’s Search Generative Experience (SGE) and future search environments.• Build and scale SEO-driven strategies that delivered 606% organic traffic growth and doubled MQLs in under a year, creating the foundation for AI transformation.• Direct content and brand marketing strategies for a global professional services firm, aligning campaigns with demand-generation KPIs and revenue goals.• Establish company-wide content standards and drove continuous optimization through data-driven iteration and analysis.• Partner with cross-functional leaders and agency partners to amplify performance content across marketing, organic search, and sales enablement.

Education

• Stanford University

  Certificate, Food Sustainability

• New York University

  Certificate, Modern Journalism

• General Assembly

  Certificate, Digital Marketing

  2017 — 2017

• The University of Georgia

  Bachelor of Arts (B.A.)

• Atlanta Technical College

  Certificate, Food, Nutrition, and Health

• Atlanta Technical College

  Certificate, Nutrition, Chronic Disease, and Health Promotion

• University of Virginia

  Certificate, AI in Marketing

• Atlanta Technical College

  Certificate, Integrative Mental Health