Erin David
Digital Product Manager, Lume Deodorant @ Mammoth Brands
- Role
- Digital Product Manager Mando at Lume Deodorant
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Erin David
Digital Product Manager experienced in building and optimizing customer-facing digital…
Experience
Digital Product Manager Mando
Apr 2024 — Present
Ideate, manage, & identify opportunities to optimize important website features, including subscriptions, upsells/cross-sells and incentive/referral/loyalty programs- Build business cases and user-tests to identify opportunities to improve site CVR, subscription CVR, AOV and LTV- Proactively monitor and analyze product performance metrics in partnership with internal stakeholders and use this data to improve existing features and identify new opportunities- Lead the planning, documentation, and cross-functional alignment for new product launches, web campaigns, and other projects- Create tickets for the development team related to your projects (ex. image updates, copy updates, product launches, new features, feature improvements)- Brief needs to the Creative Team for imagery, content, and promotional assets- Manage product catalogs and marketplaces for Mando- Perform regular site audits for content accuracy and consistency- Own all content refreshes on-site for homepage, collections, PDPs, blog, etc.
Education
State University of New York College at Potsdam
Bachelor of Arts - BA
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