Erin Cross
Senior Product Analyst @Twinkl Educational Publishing
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WORK HISTORY
Senior Product Analyst @Twinkl Educational Publishing
EDUCATION
Lancaster University
BSc, Mathematics
Lancaster University
PhD, Statistics
ABOUT ERIN CROSS
With over a decade of experience, I specialize in product analytics, leveraging data insights to optimize user experiences and drive business growth. At Pion, I serve as Lead Product Analyst, where I manage KPI reporting, guide experimentation initiatives, and collaborate cross-functionally to ensure data-driven decision-making across customer-facing and partner platforms. My work focuses on advancing feature releases, refining data tracking systems, and championing A/B and multivariate testing to enhance key metrics. Passionate about translating complex data into actionable strategies, I aim to empower teams and elevate product performance through meticulous analysis and creative solutions.
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