Erin Conrad

WORK HISTORY

EDUCATION

SKILLS

ABOUT ERIN CONRAD

I\'ve always been more interested in why people buy than just what they buy. Most people can manage a retail media budget. Very few can connect shopper behavior to a $50M+ investment strategy and actually see it move the needle at the shelf. That gap is where I do my best work.My career has been shaped by building things where a playbook didn\'t exist yet. At Inmar Intelligence I saw a gap in how CPG agencies were reaching Hispanic shoppers, so I built ColectivaLatina from scratch. Not just a project but a full business unit that delivered double-digit revenue growth. I took that same entrepreneurial approach when I founded Zocalo Marketing and Consulting, twice, which taught me to manage a client\'s P&L with the same discipline I\'d apply to my own.Today I spend most of my time navigating the full complexity of the Walmart and Sam\'s Club ecosystem. Lead planning for national accounts, retail media execution across AMC and KPM, and making sure the strategy that gets built in a conference room actually translates to what happens at the shelf. At Product Connections I led the Clorox US Grocery shopper marketing portfolio before moving into an expanded role heading the agency\'s Print Production and Fulfillment department, where I now own the P&L and end-to-end physical commerce execution for a portfolio of top-tier accounts.I believe in direct leadership and clearing the obstacles that slow teams down. The work I find most energizing is still the unsolvable kind, where brand strategy, sales goals, and retailer priorities finally click into one executable plan.Over 15 years I\'ve guided $50M+ in omnichannel media investment for Fortune 500 brands including Clorox, Nestlé, Mars, Unilever, and Bayer, generating $10M+ in incremental revenue. Six years of international account experience in Barcelona. Bilingual in English and Spanish. Walmart Connect certified with hands-on fluency in AMC and KPM.