Erin Close
Senior Specialist Digital Marketing @Vail Resorts
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WORK HISTORY
Senior Specialist Digital Marketing @Vail Resorts
Denver, CO, US
Execute content and functional web changes to support branded content and SEO initiatives, site and feature enhancements, personalization, and digital A/B tests. • Support ecommerce product enablement through the planning, configuration and testing, and launch of pass products in line with digital strategies. • Optimize content and key site design through the analysis of user behavior and performance data in Adobe Analytics. • Collaborate with IT and business partners on new platform functionality, improvements, best practices, and break fixes. • Triage and troubleshoot website and app bugs to support content editors, A/B testing, and new feature launches.• Maintain best practices and documentation resources to be used by digital marketers, IT, and other project stakeholders.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor's degree, Industrial and Organizational Psychology and Communications
Istituto Lorenzo de' Medici
Italian study abroad program
University of Cape Town
International Public Health/International Health study abroad program
NOLS
Outdoor Education program in Alaska
ABOUT ERIN CLOSE
Senior Specialist Digital Marketing @ Vail Resorts | Marketing
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