Erin Chesterton
Senior Demand Generation Manager | Enterprise ABM, Revenue Marketing, Field Events, GTM
- Role
- Senior Demand Generation Manager at OutSystems
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Erin Chesterton
I am a PMA-certified, award-winning marketing leader with a proven track record of driving demand, pipeline, and revenue across Series A startups to Fortune 500s. I am adept at bridging the gap between content marketing, product marketing, and demand generation to create cohesive, high-impact campaigns.My experience spans B2B SaaS, eCommerce, and enterprise tech, and I am skilled at leading cross-functional teams in fast-paced, high-growth environments. My expertise includes directing enterprise ABM strategy, leading go-to-market initiatives, and aligning sales and marketing to achieve shared revenue goals.
Experience
Senior Demand Generation Manager
Oct 2023 — Present · Boston, MA, US
Industry: Low-Code Software, GenAI SoftwareIn my current role as Senior Demand Generation at OutSystems, I oversee GTM planning, campaign strategy and execution—contributing to record-breaking MQL goals within just two quarters. Responsibilities I oversee include- Budget planning, management and contract negotiation- Product launch support and sales enablement - Internal communication and stakeholder enablement - Strategic campaign planning—from ideation through execution - Third-party vendor research and management- 1:1, 1:few and 1:many ABM campaign strategy, activation and optimization- Intent data marketing via tools like 6Sense to deploy multi-touch 1:1 ABM campaigns- Multi-channel campaigns spanning email, gifting, direct mail, events, webinars, and paid - Project management and OKR planning/management- Strategic field events, from major conferences to intimate roundtables and customer events
Education
University of New Hampshire
Bachelor of Science (B.S.), Marketing with a minor in Entrepreneurial Studies
2012 — 2016
UNH Peter T. Paul College of Business and Economics
Bachelor of Science (BS), Marketing, Entreprenurial Studies
2012 — 2016
Skills
- Teamwork
- People Skills
- Hubspot
- Writing
- Time Management
- Microsoft Word
- Marketing Engineering
- Microsoft Office
- Social Networking
- Leadership
- Microsoft Powerpoint
- Fundraising
- Vocus
- Customer Service
- Team Building
- Interpersonal Skills
- Market Research
- Social Media
- Marketing
- Microsoft Excel
- Event Planning
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