Erin Cataldo
External Communications Manager @Meijer
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WORK HISTORY
External Communications Manager @Meijer
Develop and manage external communications strategies, planning and execution for dozens of store openings, press conferences and corporate initiatives to help drive sales and amplify our values• Expand media training program, continuously refining presentation and empowering more than 80 store directors and other subject matter experts to date to become skilled company spokespeople• Develop and maintain relationship with key internal partners to build trust, partner across the business and ensure we are telling the best and most impactful stories• Lead annual Very Merry Meijer event, providing framework for stores and leadership to surprise and delight customers across our six-state footprint, along with managing shooting and production of recap video to share stories internally and externally.• Provide counsel to internal clients, including senior leadership, on recommended tactics, messaging and strategies• Lead internal and agency team holiday outreach, including securing and coordinating more than 40 interviews during the 2023 holiday season• Develop and implement team member speaking engagement request process in partnership with Legal and HR, and provide strategic counsel on opportunities, with more than 40 successfully completed.• Manage relationships with key external partners including Cision to ensure data accuracy and timely reporting• Use data to provide context and show value of team’s work in coverage reports for clients and leadership• Managed External Communications summer intern, ensuring access to resources to successfully complete project, as well as providing numerous learning and growth opportunities
EDUCATION
Michigan State University
Communication, Public Relations
SKILLS
ABOUT ERIN CATALDO
Public relations specialist with twenty years of experience in strategic communication…
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