Erin Caffrey
SVP Strategic Communications & Brand Measurement Officer @ PNC | Corporate Reputation, Executive Storytelling & Transformation for Fortune 100s
- Role
- Comcast
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Erin Caffrey
I am a global communications executive, trusted C‑Suite advisor, and people leader who helps complex organizations navigate change, protect reputation, and activate growth through disciplined storytelling and data‑driven communications. Having lived and worked internationally for one of the world’s leading brands, I bring a global lens to stakeholder alignment, reputation management, and enterprise transformation.Across Fortune 100 and global brands, I have led integrated communications spanning corporate reputation, sustainability, crisis communications, executive visibility, culture transformation, and AI‑enabled storytelling. I’m committed to measuring results and have delivered successful metrics across external, internal, and digital landscapes.I specialize in translating complexity into clarity: whether guiding boards through geopolitical risk, leading global culture transformations, shaping CEO transitions, or activating omnichannel narratives that drive trust, engagement, and measurable business outcomes.Here are a few outcomes I\'ve driven for global brands:• & : Designed and executed multi-channel campaigns, achieving 2.4B+ earned impressions, contributing to a significant Q1 sales uplift.• : Led public affairs strategy to achieve a 14% in a critical growth market, delivering a positive impact on volume and profit.• : Drove a $1 - across 26 countries, increasing employee engagement by 24% and aligning teams through organizational change.• : Managed M&A communications and high-profile CEO transitions, ensuring a 92% in the revised corporate purpose.
Experience
Present
Education
Penn State University
Bachelor of Arts (B.A.)
Universidad de Salamanca
Study Abroad, Spanish Language and Literature
Skills
- Editing
- Event Management
- Crisis Communications
- Public Relations
- Internal Communications
- Media Relations
- Integrated Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Sustainability Reporting
- Sharepoint
- Strategy
- Press Releases
- Newsletters
- Management
- Project Management
- Marketing Communications
- Program Management
- Marketing Research
- Social Impact
- Leadership
- Brand Development
- Corporate Social Responsibility
- Marketing
- Strategic Communications
- Corporate Communications
- Nonprofits
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