Erin Cadiz

Manager Digital Visual Merchandiser @adidas

Portland, OR, US

Manages the execution of the digital visual merchandising strategy on adidas.com.Provides input insight into the digital visual merchandising strategy and adapt output to meet the needs of our local consumer and business. Establishes site playbooks for common merchandise processes, ensuring we can adapt to seasonal differences and different promotions and build out an optimisation flow for these tasks.Contribute to market product range optimisation based on Global guidance and consumer demand, and establish Site Merch & Buyer process for flagging these topics. Manages sell-thru through ongoing improvements to our configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, third party vendors and site configuration. Works with analytics to ensure framework for merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis.Input into global teams to drive template/functional changes that are needed to support and drive adidas site merchandise experienceWorks closely with Marketing Activation, CRM, Buying, Site Ops and SEO/SEM to ensure wider cross-channel campaigns are translating into tangible, logical site experiencesManages monthly digital visual merchandising calendar creation based from the quarterly business priorities and ensure there are ongoing executive summaries giving visibility on plans and business output.Manages the charge for ensuring that our content strategy translates into a tangible output impacting consumers on both a category and a product level, directly with our brand team and/or our global creative teams.

University of Portland

BBA, Marketing and Management

The University of Portland School of Business

Bachelor's degree, Business Administration and Management, General