Erin Hogan
Audience & Data Strategist | Consumer Insights
- Role
- Director, Audience & Data Insights at 天联广告公司
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Erin Hogan
I\'m a curious, culture-obsessed strategist who sits at the intersection of data, storytelling, and creativity.At BBDO, I\'m working to bring the target audience\'s voice into every step of the process, from creative brief development to go-to-market activation. Whether I’m spotting cultural or behavioral shifts before they hit the mainstream, digging into consumer data, or developing AI-powered personas that help teams \"talk\" to their consumers, my goal is always the same: make insights more intuitive, accessible, and inspiring.I believe the best ideas happen when we stay relentlessly curious, think both analytically and creatively, and never lose sight of the people we\'re trying to reach.More About Me:• Know a Powerful Insight When I See One• Great at Simplifying the Complex• Innovative Problem Solver• No Task is Too Small, and No Challenge Too Big• Effective Cross-Functional Collaboration Across Media, Analytics and Creative Agencies• Thrives in a Fast-Paced, Dynamic, and Collaborative Environment
Experience
Director, Audience & Data Insights
Sep 2023 — Present · NY, US
Brands: AT & T
Education
Georgia Institute of Technology
Bachelor's degree, Chemical and Biomolecular Engineering
Georgia Institute of Technology
Master's degree, Data Analytics-Business Concentration
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