Erin L. Branham
National Director, Brand & Communications at Balfour Beatty Us @Balfour Beatty US
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WORK HISTORY
National Director, Brand & Communications at Balfour Beatty Us @Balfour Beatty US
Direct company’s national content strategy across its multi-billion vertical buildings and heavy civil infrastructure business lines • Lead the strategic planning, development and delivery of external communications across multiple company channels and platforms, including newsletters, website, social media, media initiatives, award submittals, brochures and more • Direct and position the Balfour Beatty brand narrative to resonate with key clients, partners and stakeholders and inspire affinity to the company • Stay abreast of industry and market landscape and adapt brand positioning strategies based on data and insights • Maintain strong functional expertise, business acumen and understanding of critical business drivers • Collaborate with internal partners and stakeholders to advance strategic communications priorities and support local market business acquisition goals • Lead, coach and manage content development team • Manage national campaigns that advance business positioning and priorities, including diversity, equity and inclusion, innovation/lean, safety, sustainability and talent recruitment/retention • Partner and align with Balfour Beatty Group communications to support integrated initiatives that strengthen and amplify the global Balfour Beatty brand
EDUCATION
Wake Forest University
Bachelor of Arts, English
Wake Forest University
Master of Arts, English
ABOUT ERIN L. BRANHAM
As National Director, Brand & Communications for Balfour Beatty US, Erin provides dynamic…
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