Erin Bawono
Senior Product Marketing Manager | SaaS, Embedded Data Devices & IoT | GTM | Positioning | Enablement
- Role
- Senior Product Marketing Manager at Cadmium
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Erin Bawono
Versatile product marketing and program manager with strategic planning prowess for…
Experience
Senior Product Marketing Manager
Jan 2024 — Present
Partner closely with Product Management to prioritize product roadmap and reporting, and develop product positioning and messaging that aligns with product priorities- Responsible for providing the sales team with the necessary technical expertise and marketing materials to enable them to sell the product and close the deal with potential accounts- Develop marketing content for product launches, including website copy/landing pages, press releases, product sheets, case studies, product videos and webinars- Develop sales enablement collateral, including customer presentations and sales training materials, to support Field and Partner enablement- Collaborate with broader marketing team on brand and product awareness tracking, and buyer persona profile and journey- Build product messaging and unique selling points that sets new products apart from competitors.
Education
Webster University
Master of Business Administration - MBA
University of Missouri-Columbia
Bachelor
University of Missouri-Columbia
Bachelor's degree
University of Missouri Trulaske College of Business
BS/BA
1995 — 1999
Webster University
Master of Business Administration - MBA
2005 — 2008
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