Erin B.
Marketing Manager | Brand, Content & Social Media | Reputation & Community
- Role
- Marketing Manager - Social Media and Community at Bluevine
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Erin B.
I’m a Marketing Manager with 5+ years of experience in tech, focused on brand strategy, content, and cross-functional campaign management. I’ve supported major initiatives that strengthened brand reputation, scaled digital engagement, and improved customer advocacy.I specialize in building scalable marketing systems, aligning teams across product, design, and leadership, and turning consumer insights into strategies that deliver both brand and performance impact.Outside of my core role, I founded MOUVÉ Collective, a passion project blending brand-building and experiential group fitness events in Hoboken/NYC — reinforcing my ability to connect strategy with execution in fast-moving environments.Explore my portfolio: helloerinbarry.com
Experience
Marketing Manager - Social Media and Community
Feb 2024 — Present · Jersey City, NJ, US
Lead brand voice and social strategy across six platforms, building scalable guidelines adopted across teams- Spearheaded a branded newsletter that scaled to 9K+ subscribers in under a year- Directed corporate Wikipedia relaunch, boosting brand credibility and visibility in search- Revamped reputation management, increasing review volume and improving conversion rates- Partnered cross-functionally with PR, design, and content teams to align messaging and drive campaign impact
Education
Kovats Real Estate School
NJ Real Estate License
2018
Monmouth University
Bachelor of Business Administration - BBA, Real Estate
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