Erin Balen

About Erin Balen

Dynamic, results-oriented sales and marketing professional with a successful track record…

Experience

1. Marketing Manager

   Samsung Electronics America

   Nov 2021 — Present · Plano, TX, US

   Manage the Go-To-Market (GTM) process for all NCME product and software launches in close collaboration with the category manager.• Introduced Sustainability messaging to customers by leveraging digital channels for ECOLOGO certification of all product’s Product Detail Pages (PDP). Collaborated on joint sustainability claim which has been consistently updated year-over-year. • Manage all aspects of the Marketing Fund Process (MDF) including securing internal funding, negotiating contract terms with the customer, reviewing program performance documentation, collaborating with the internal brand team on media valuations, and managing invoicing and payments for all B2C programs. • Revamped the internal term sheet approval process by standardizing Proof of Performance for marketing programs in collaboration with the T-Mobile OEM manager, account team, Samsung Sales Finance and the Samsung Brand Marketing Team.• I oversee all facets of marketing for portfolio of products with Metro by T-Mobile. This includes strategic planning, execution, and performance analysis, with a strong focus of our A-Series devices. In one year of managing this business I have successfully achieved a 2.8x increase in year-over-year marketing coverage for these key devices, enhancing brand visibility and customer engagements.

Skills

• Guerrilla Marketing
• Contract Management
• Sales
• Marketing Strategy
• Condos
• Social Media Marketing
• Vendor Management
• Project Management
• Real Estate Transactions
• Process Improvement
• Go-to-Market Strategy
• Vendor Relationship Management
• Grassroots Marketing
• Merchandising
• Marketing