Erin A. D.

Leader in Communications, Marketing + Brand Strategy | People/Culture | Organizational Development + Change Cert. | Project Management | Led @ithacacollege\'s first, award-winning brand strategy + creative | \"BIG\" Sister

Role
Senior Strategist at California Polytechnic State University Cal Poly
Location
San Luis Obispo, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Erin A. D.

Strategic communicator with an extensive 20-year track record spearheading organizational transformations, crafting compelling narratives, and galvanizing teams. My leadership was instrumental in pioneering Ithaca College’s award-winning brand strategy, which required comprehensive internal communications strategies, effective change management, and strong partnerships at all levels, from executive leadership to operational teams.In all my work, I:• Lead with curiosity and by example, champion collaboration, make thoughtful decisions, actively (re)evaluate, iterate, and innovate. • Anticipate, think critically and curiously, and take initiative.• Forge connections, introduce creative ways to build relationships, leverage resources, connect dots, and streamline work.• Translate strategic vision into actionable, understandable goals that catalyze change.• Harness data and insights to craft informed, results-driven strategies that advance organizational objectives.• Bring a learning mindset, appreciate people\'s potential, and cultivate a culture that values humans and their capabilities.ORGANIZATIONAL LEADERSHIP | CHANGE + CULTURE MANAGEMENT | ACCOUNT MANAGEMENT | COMMUNICATION STRATEGY | STAKEHOLDER ENGAGEMENT | PROJECT MANAGEMENT | TEAM DEVELOPMENT | INTERNAL + CHANGE COMMUNICATIONS

Experience

  1. Senior Strategist

    California Polytechnic State University Cal Poly

    Jan 2025 — Present

    University Communications and Marketing serves as the ambassadors, stewards, and protectors of Cal Poly’s reputation and brand. We tell the story of what sets the university apart, such as the power of Cal Poly’s hands-on, Learn by Doing philosophy; the achievements of its accomplished students, faculty, staff, and alumni; and its spectacular location on the Central Coast of California that allows its people to make impacts locally, throughout California and around the world.

Education

  • School of Visual Arts

    Ongoing Education - 2002-2015, Marketing, Advertising, Communications, Visual Branding

    2002 — 2016

  • University of California, Santa Cruz

    Bachelor of Arts (B.A.), Psychology (Personality Research)

    1994 — 1998

  • University of California, Santa Cruz

    Bachelor's degree, Personality Psychology

  • University of British Columbia

    Ongoing Education, Study Abroad Program - Clinical Psychology and Social Work

    1997 — 1997

  • The New School

    Master of Arts (M.A.), Political Science (Discourse and Poverty)

    2000 — 2002

  • Baruch College

    Ongoing Education: Organizational Behavior, Strategic Human Resources

    2011 — 2015

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Erin A. D. — Senior Strategist at California Polytechnic State University Cal Poly in San Luis Obispo, CA, US | Unifers