Erin A. D.
Leader in Communications, Marketing + Brand Strategy | People/Culture | Organizational Development + Change Cert. | Project Management | Led @ithacacollege\'s first, award-winning brand strategy + creative | \"BIG\" Sister
- Role
- Senior Strategist at California Polytechnic State University Cal Poly
- Location
- San Luis Obispo, CA, US
- LinkedIn followers
- 500 followers
About Erin A. D.
Strategic communicator with an extensive 20-year track record spearheading organizational transformations, crafting compelling narratives, and galvanizing teams. My leadership was instrumental in pioneering Ithaca College’s award-winning brand strategy, which required comprehensive internal communications strategies, effective change management, and strong partnerships at all levels, from executive leadership to operational teams.In all my work, I:• Lead with curiosity and by example, champion collaboration, make thoughtful decisions, actively (re)evaluate, iterate, and innovate. • Anticipate, think critically and curiously, and take initiative.• Forge connections, introduce creative ways to build relationships, leverage resources, connect dots, and streamline work.• Translate strategic vision into actionable, understandable goals that catalyze change.• Harness data and insights to craft informed, results-driven strategies that advance organizational objectives.• Bring a learning mindset, appreciate people\'s potential, and cultivate a culture that values humans and their capabilities.ORGANIZATIONAL LEADERSHIP | CHANGE + CULTURE MANAGEMENT | ACCOUNT MANAGEMENT | COMMUNICATION STRATEGY | STAKEHOLDER ENGAGEMENT | PROJECT MANAGEMENT | TEAM DEVELOPMENT | INTERNAL + CHANGE COMMUNICATIONS
Experience
Senior Strategist
California Polytechnic State University Cal Poly
Jan 2025 — Present
University Communications and Marketing serves as the ambassadors, stewards, and protectors of Cal Poly’s reputation and brand. We tell the story of what sets the university apart, such as the power of Cal Poly’s hands-on, Learn by Doing philosophy; the achievements of its accomplished students, faculty, staff, and alumni; and its spectacular location on the Central Coast of California that allows its people to make impacts locally, throughout California and around the world.
Education
School of Visual Arts
Ongoing Education - 2002-2015, Marketing, Advertising, Communications, Visual Branding
2002 — 2016
University of California, Santa Cruz
Bachelor of Arts (B.A.), Psychology (Personality Research)
1994 — 1998
University of California, Santa Cruz
Bachelor's degree, Personality Psychology
University of British Columbia
Ongoing Education, Study Abroad Program - Clinical Psychology and Social Work
1997 — 1997
The New School
Master of Arts (M.A.), Political Science (Discourse and Poverty)
2000 — 2002
Baruch College
Ongoing Education: Organizational Behavior, Strategic Human Resources
2011 — 2015
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