Erin Pisano
Brand Strategy & Marketing
- Role
- Director, Brand Content at Cytiva
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Director, Brand Content
Jan 2022 — Present · Boston, MA, US
I create and execute a corporate content strategy that conveys our unique brand, helping people understand who we are and what we stand for in the B2B biopharma world. My job is to simplify complex ideas into clear, compelling messages, develop marketing and communications campaigns to deploy those messages across different channels, and ensure our whole team works together to bring them to life. By connecting storytelling with our business goals, I help build trust, grow our audience, and strengthen our position as a leader in the industry.
Education
Boston University
Bachelor of Arts - BA
Boston College Carroll School of Management
Master's degree
Skills
- Blogging
- Public Relations
- Internal Communications
- Media Relations
- Event Planning
- Coaching
- Writing
- Marketing Communications
- Brand Management
- Marketing
- Crisis Communications
- Corporate Communications
- Social Media
- Social Media Marketing
- Sales
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