Erik Yorke

About Erik Yorke

Building perception, protecting reputation, growing market share

Experience

1. Marketing Lead & Senior Content Strategist (Contract)

   Scope 365

   May 2024 — Present · Cleveland, OH, US

   Serving as the contract Marketing Lead and Senior Content Strategist for ClinEco, a digital marketplace and professional community connecting sponsors, CROs, sites, and solution providers across the clinical research ecosystem.I direct brand and marketing strategy, lead content development initiatives, and collaborate closely with key opinion leaders (KOLs) and life sciences executives to elevate visibility, engagement, and growth. My work supports ClinEco’s role as the year-round digital extension of the SCOPE Summit through its integration within the SCOPE 365 portfolio.Key Contributions:• Brand & Growth Strategy: Define and execute comprehensive marketing strategies that strengthen brand positioning, drive engagement, and expand membership among sponsors, CROs, and technology partners.• Content Leadership: Develop and oversee multi-channel content programs — including email campaigns, thought leadership, webinars, and digital assets — aligned with ClinEco’s industry mission and SCOPE 365’s digital initiatives.• KOL Collaboration: Liaise with clinical research KOLs and advisory board members to shape narratives that highlight innovation and foster collaboration across the industry.• Product Development Support: Partner with leadership to conceptualize and launch new digital offerings, such as SCOPE Summaries, Solve innovation challenges, and the ClinEco Connect event series.• Cross-Portfolio Integration: Drive strategic alignment of ClinEco marketing with SCOPE 365 events, media, and advertising platforms to create unified messaging and measurable revenue impact.Core Skills: Clinical research marketing | Life sciences communications | Content strategy | Digital campaign management | Brand development | KOL engagement | Product marketing | Event marketing | B2B growth strategy | SaaS and marketplace positioning

Education

• Miami University

  Bachelor's degree, Communication, Journalism, and Related Programs

  1997 — 2001

• Miami University

  BA, Journalism

  1997 — 2001

Skills

• Press Releases
• Technical Writing
• Key Opinion Leaders
• Medical Technology
• Publicity
• Copywriting
• Marketing Communications
• Strategic Communications
• Content Development
• Corporate Communications
• Message Development
• Healthcare
• Social Media
• Leadership
• Content Marketing
• Crisis Communications
• Marketing
• Newsletters
• Biotechnology
• Medical Devices
• Integrated Marketing
• Public Relations
• Internal Communications
• Media Relations