Erik Kraft

About Erik Kraft

My career spans 15+ years in digital advertising and eCommerce retail media leadership, building high-performance teams, implementing scalable systems and process optimizations, and delivering strategies that scale brand growth and profitability across Amazon, Walmart, and emerging retail media platforms.My unique experiences bridges and lives at the intersection of agency, brand, and SaaS organizations, combining deep marketplace advertising expertise with leadership in customer success, product management collaboration, and driving operational excellence. I thrive where strategy meets activation—translating data into insights and strategies, leading adoption and enablement of technology for efficient outcomes, and implementation of scalable processes translating into sustainable growth.Career Highlights:• The Ambr Group: Directed marketplace advertising for 40+ brand aggregator portfolio, creating systems to improve consistency, control and profitability.• Neato: Scaled omnichannel eCommerce advertising at this prominent 2P Brand Accelerator company, leading to exponential revenue growth.• Buy Box Experts & Search Nurture: Built and led advertising teams, formalized SOPs, and tripled client rosters through structured training and enablement.• Pacvue: Served as the first Director of Customer Success and one of the company’s early leaders, establishing frameworks for SaaS onboarding, training, and product feedback loops that drove adoption and user satisfaction.Let’s connect if you’re seeking a leader who bridges advertising, AdTech, and SaaS product ecosystems to deliver performance, efficiency, and innovation.

Experience

1. Head of Advertising

   Epa Marketing

   Mar 2026 — Present · Seattle, WA, US

   Leading the Advertising Department of this exceptional, established eCommerce agency with an amazing culture and focus on improving revenue profitability and scale for a strong portfolio of consumer brands.

Education

• Humboldt State University

  Bachelor of Arts (B.A.), Journalism and Mass Communications

  2003 — 2006

• University of Hawai‘i System

  Associate's degree, General Studies

  2001 — 2003

• Full Sail University

  Master of Science (M.S.), Internet Marketing

  2009 — 2011

Skills

• Marketing
• Strategic Public Relations Planning
• Headline Writing
• E-Commerce
• Ppc
• SEO Copywriting
• B2c Marketing
• Google Adwords
• Marketing Management
• Local Search Optimization
• Bing
• Advertising
• Public Relations
• Sponsored Products
• Media Relations
• Keyword Research
• Pay Per Click (Ppc)
• Blog Marketing
• Google Local
• Google Webmaster Tools
• Small Business Online Marketing
• Strong Research & Analysis Skills
• Internet Marketing
• Data Gathering and Analytics
• Bing Ads
• Website Updating
• Shopper Marketing
• B2b Marketing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Online Advertising
• Digital Media
• Social Marketing
• Inbound Lead Generation
• Ppc Bid Management
• Microsoft Office Suite
• Digital Copywriting
• Ams
• Paid Search Strategy