Erik Uppman
VP of Marketing at Cannery Row | Destination Marketing Executive Driving Tourism, Brand Strategy & Economic Impact on the Monterey Peninsula
- Role
- Vice President of Marketing at Cannery Row Company
- Location
- Pacific Grove, CA, US
- LinkedIn followers
- 500 followers
About Erik Uppman
With over two decades of experience in marketing and brand strategy, I’ve worked across…
Experience
Vice President of Marketing
Jun 2014 — Present · Monterey, CA, US
Marketing and Communications responsibilities for the Cannery Row Management Company focusing on tourism and destination travel. With over six million annual visitors, Cannery Row is the number one tourist destination on the Monterey Peninsula and Central Coast of California.Promoted from Director of Marketing to Vice President of Marketing: October 2020Promoted from Senior Marketing Manager to Director of Marketing: January 2017
Skills
- Media Planning
- User Experience
- Marketing Strategy
- Social Media
- Online Marketing
- Analytics
- Viral Marketing
- Information Architecture
- Copywriting
- Web Design
- Experiential Marketing
- SEO
- Print Production
- Marketing Research
- Web Project Management
- Corporate Branding
- Creative Direction
- Art Direction
- Creative Development
- Brand Development
- Market Research
- Interactive Marketing
- Graphic Design
- Account Management
- Email Marketing
- Interactive Advertising
- Interactive Media
- Mobile Marketing
- Broadcast
- Marketing Communications
- Integrated Marketing
- Event Management
- Digital Strategy
- Social Networking
- Social Media Marketing
- Digital Media
- Promotions
- Mobile
- Digital Marketing
- Adobe Creative Suite
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