Erik Schneider

About Erik Schneider

Partnerships deal-maker, bridge builder, creative marketer and entrepreneur with 25+ years of diversified experience in brand strategy, sponsorship, media, account management, business development, music & entertainment, digital, experiential, live events, content, integrated campaigns and partnerships- Developed, sold and executed campaigns for major consumer brands, independents, tech companies and startups, within leading roles at award-winning agencies, festivals, media companies and platforms- Managed diversified teams, fostered strategic partnerships and directed campaigns across various channels including integrated media, events/experiential, digital/social, PR and traditional advertising - Unique background in music, culture and lifestyle marketingCapabilities: Brand Strategy, Sponsorship, Account Management, Client Services, Business Development, Sales, Creative Concepting, Experiential Marketing, Events, Advertising, Digital Marketing, Social Media, Content Marketing, Production, Public Relations / PR / Publicity, Integrated Marketing, Strategy, Licensing, Consultation, Music Supervision, Promotion, Entertainment, Lifestyle Marketing, Music, DJ, Production, Design, Photography, Bad Dancing

Experience

1. Founder & CEO

   Twos Group

   Jun 2017 — Present · New York, NY, US

   Twos Group is a networked consultancy with specialties across brand partnerships & sponsorship, experiential & event marketing, digital, media and music/cultural strategy. We foster impactful connections between brands, platforms, agencies, media, owners, investors, thought-leaders and creatives, as well as spearhead integrated marketing campaigns that bridge the gaps in commerce, community and culture. Clients & Partners include- IPX- Billfold- Beatport - WMC Winter Music Conference- The Fluffy Cloud- Okeechobee Music & Arts Festival / Soundslinger- Avant Gardner / Brooklyn Mirage [PACHA NY]- Frank151 Media- IMXP- Elements Festival- Miami Concours- Dollhaus- LBS Live Brand Systems- Workshop Agency- The Sagamore (Pool Parties)- Phase3 / 3rd Eye Hospitality / Diskonect- Eudemonia- Matte Projects- Ape Beverages- Breakaway Festival- Ticketfairy- Elements Festival (BangOn NYC)- Coalition Entertainment- Nolcha Shows- Desert Hearts- DJ Mag- Mixmag- Artist & The Machine- Brooklyn Storehouse (Broadwick Live / Teksupport)- Tailgate\'n\'Tallboys- Rhythm Foundation (Miami Beach Bandshell etc)- Giant Step Marketing- Invisible North - Unitea- Oh Wow Presents (M3F Festival, Dreamy Draw Festival)- Imagine Festival / Iris Presents- Public Records (BK)- Major League Boxing Association- Summit Series- Texas Eclipse Festival / Probably Nothing- Brooklyn Magazine- iBoat NYC- MoMA PS1- Insomniac- ConsenSys- Conspiracy Of Love / Good Is The New Cool- Rakastella Festival / Life & Death- Walter Wherehouse- First Tube Media- Convicts- Live Nation- Elements Festival- Reset Bioscience- The Big Quiet- WeWork- DICE- Printed Matter- Creative Time- Creative Friends / Voiceless Artists- Anheuser-Busch- Veza Sur Brewery- Flying Embers- 813 Media & Entertainment- CRONY Agency.and a couple more;)

Education

• New York University

  BA, Gallatin School: Business, Technology, Music, Anthropology

  2001 — 2005

Skills

• Record Labels
• Music Industry
• Marketing
• Integrated Marketing
• New Media
• Online Advertising
• Web Design
• Sales
• Music Supervision
• Promoting
• Event Planning
• Content Marketing
• Concerts
• Graphic Design
• A&R
• Music
• Audio Engineering
• Music Production
• Artist Development
• Creative Direction
• Digital Media
• Promotions
• Music Licensing
• Social Media Marketing
• Public Relations
• Photoshop
• Music Publishing
• Event Marketing Strategy
• Wordpress
• Publicity
• Social Networking
• Photography
• Online Marketing
• Production
• Email Marketing
• Recording
• Experiential Marketing
• Social Media
• Integrated Brand Marketing
• Business Development