Erik Petersen
- Role
- Senior Director, Global Advertising Strategy and Operations at Workday
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Erik Petersen
An award winning marketing leader with global advertising, branding, business development…
Experience
Senior Director, Global Advertising Strategy and Operations
May 2021 — Present
Manage a team with oversight for global brand advertising. Collaborate with the internal teams and manage external agency partners while collaborating on strategy, measurement, growth, media and execution. Sell through bold ideas that drive business results. Ensure integration across all channels. Inspire teams, foster employee growth, build on the culture of belonging and respect.
Education
Michigan State University College of Communication Arts and Sciences
B.A., Advertising
Skills
- Strategic Planning
- Marketing Strategy
- Social Media
- Software
- Strategic Communications
- Customer Insight
- Crm
- Automotive
- Integrated Marketing
- Content Strategy
- Online Advertising
- Marketing Communications
- Copywriting
- Strategy
- B2b
- Interactive Marketing
- Relationship Marketing
- Interactive Advertising
- Advertising
- Mobile Marketing
- Digital Marketing
- Brand Development
- Creative Direction
- Marketing
- Digital Strategy
- Hardware
- Brand Management
- Creative Strategy
- Outdoor Advertising
- Management
- Media Planning
- Customer Relationship Management (Crm)
- Social Media Marketing
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