Erik Mendoza

Brand Strategist & Marketer | Creative Director | Social & Digital Leader | Collaborator with 10+ years experience

Role
Director of Brand Communications - Soccer & Motorsport at adidas
Location
Portland, OR, US
LinkedIn followers
500 followers

About Erik Mendoza

I\'m a brand marketer & creative strategist at adidas, leading campaigns and activations for top athletes and global products currently focused on Soccer. I help guide the brand storytelling in partnership with some of the world’s best creative agencies, and over the last ten years, I’ve had the pleasure to work on just about every sport category at adidas. Currently I, along with an amazing team, lead the storytelling for the MLS partnership as well as help craft the brand expression of Global Soccer in North America as we head towards the 2026 World Cup. My passion is connecting the power of sport & athletes to the fans and the cultural communities that surround the game.

Experience

  1. Director of Brand Communications - Soccer & Motorsport

    adidas

    May 2025 — Present

Education

  • Multnomah University

    Psychology, Biblical Studies

    2010 — 2014

Skills

  • Product Marketing
  • Merchandising
  • Social Networking
  • Social Media Marketing
  • Biblical Studies
  • Visual Merchandising
  • Team-Oriented
  • Product Management
  • Teamwork
  • Product Development
  • Sports
  • Sports Marketing
  • Management
  • Customer Service
  • Team Leadership
  • Marketing
  • Leadership Development
  • Online Advertising
  • Sports Coaching
  • Coaching
  • Retail Sales
  • Sales
  • Footwear
  • Leadership
  • Sports Analysis
  • Hard Work

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Erik Mendoza — Director of Brand Communications - Soccer & Motorsport at adidas in Portland, OR, US | Unifers