Erik Mausser

About Erik Mausser

Hi. I\'m a creative executive with 25+ years leading brand, design, and content strategy…

Experience

1. Global Creative Director

   Teradata

   Jan 2022 — Present

   As the driving force behind Teradata’s global creative strategy and visual direction, I am committed to elevating our brand as The Trusted AI Company. My role encompasses:• Creative Strategy: Steering Teradata’s global visual strategy to align with brand objectives and resonate with target audiences. Led the development of creative initiatives that resulted in notable gains in brand perception, sentiment, and awareness.• Team Leadership: Leading a global team across the U.S, U.K, and Asia, fostering a culture of creativity and innovation.• Integrated Campaign Creative: Overseeing the ideation and development of video, digital, and experiential assets, optimized for various channels to enhance visibility and engagement.• Brand Management: Ensuring brand consistency by developing and enforcing guidelines, reviewing assets, and collaborating with agencies.• Stakeholder Collaboration: Partnering with internal teams to align creative initiatives with business objectives while managing resources and budgets.Accomplishments:• Led the creative overhaul of Teradata’s visual identity, collaborating closely with an external agency and internal stakeholders.• Executed brand training for associates and created on-demand brand resources.• Directed the creative effort to revamp Teradata.com, partnering with an agency to elevate user experience and visual identity.• Led internal and external teams to shape the creative direction for Possible, Teradata\'s flagship global event series, producing assets across digital, print, and environmental. Oversaw the design and execution of the physical space, enhancing attendee experience and brand presence.• Developed and executed a unified video strategy, including brand anthem, animated explainers, and human-centered films, ensuring consistency and emotional connection.• Created video and motion guidelines and toolkits, maintaining consistency and quality in all content.• Paid media creative achieved ROAS.

Education

• University of Northampton

  Graphic Design

• Drexel University

  BS

Skills

• Photoshop
• User Experience
• Corporate Identity
• Collateral
• Brand Development
• Graphics
• Branded Content Development
• Creative Strategy
• Indesign
• Digital Marketing
• Advertising
• Digital Media
• Creative Direction
• Integrated Marketing
• Illustrator
• Illustration
• Marketing
• Adobe Creative Suite
• Native Advertising
• Graphic Design
• Art Direction
• Logo Design
• User Interface Design